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The Advice Centre
The Advice Centre is an independently run, free & confidential service that is provided by Sheffield Hallam Students’ Union. The centre is staffed by fully qualified advisers who are there to answer questions and offer guidance to students.
As part of a recent facelift, the Advice Centre underwent a full re-brand in order to give students a clearer understanding as to who they were and what services were offered. This re-brand included a new identity, supporting stationery set and a series of printed booklets detailing the various areas and topics that are covered by the Advice Centre.
2013
Art Direction, Branding, Graphic Design
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Algorave
“Algorave is music made for both heads and feet, generated live from software, but made by humans for humans.”
Algorave events feature some of the world's finest live-coding electronic music acts. There are no DJs, no Ableton – everything is coded live on stage, on the night, in front of the crowd.
2013 has seen the launch of a series of Algorave events throughout the UK and Europe. From appearances at electronic music festivals to lively events in an ex-East German fishing vessel, the Algorave events have been growing in popularity and so needed a unique visual identity to continue to take them forward.
2013
Branding, Graphic Design, Typography
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Basal Typeface
ba-sal [bey-suhl, -zuhl] adjective
1. of, at, or forming the base.
2. forming a basis; fundamental; basic.
A newly created lightweight typeface featuring contemporary and minimalist qualities throughout.
Basal has received much recognition across the online design community. Basal was featured on Typography Served, as well being showcased in the German design magazine Form.
2012
Graphic Design, Typography
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Cogent Associates // 01
Cogent Associates is a law recruitment company based in the north of England. They specialise is matching the right candidate with the right employment opportunity for a range of jobs within the law sector. Their clients range from small solicitors to large law firms based around the country, while their candidate base is mainly made up of graduates from some of the countries most well-known law degree courses. With the recent expansion of their company, Cogent Associates decided it was time for a brand identity overhaul. They wanted their image to be brought up to date and kept in line with the latest trends. They wanted a logo that was simple, yet recognisable at the same time. The identity had to be modern and appeal to graduates, while remaining sensible and business-like.
2011
Branding, Graphic Design
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Cogent Associates // 02
Following the successful brand identity design for Cogent Associates, the rapidly expanding law recruitment firm got in touch requesting that a promotional brochure be produced to help the company advertise their services to potential new candidates at university and recruitment fairs.
They required a brochure to hand out to recent law graduates that introduced the company and informed the reader of what it is that Cogent Associates can offer as a law recruitment firm.
2011
Branding, Graphic Design, Art Direction
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The Flight Project
The Flight Project is the perfect treat for anyone, big or small, old or young. Through an eclectic mix of sound, lighting, projection and visual aesthetics, The Flight Project is a magical, interactive and all-consuming theatrical installation.
The help promote The Flight Project in the weeks leading up to the event a series of posters were produced and posted at various sites around Sheffield.
2012
Advertising, Branding, Graphic Design
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Hacking The Body
Hacking The Body is a project about biosensors, wearables and performances. Its research explores using the concept of hacking data to re-purpose and re-imagine biofeedback from the body. Hacking The Body has travelled the world showcasing at events such as ISEA Sydney and Digital Futures at the V&A.
For the launch of the project a brand identity was designed which would be used on all promotional materials for the project's workshops, talks and showcases around the world.
2012
Advertising, Branding, Graphic Design
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Hallam Students' Union Impact Statement
Sheffield Hallam Students' Union is a not-for-profit organisation that represents the students of Sheffield Hallam University by giving them a voice and making their time at university more fun and rewarding.
Each year Sheffield Hallam Students' Union delivers an Impact Statement which looks back over the previous academic year and details how the Union has made a difference to students' lives whilst at university. This Impact Statement goes out to students, lecturers and staff members at all levels from both the Union and University.
2013
Art Direction, Branding, Typography
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Live Interfaces
Live Interfaces is an international academic conference based on live, technology-mediated interaction in performance and consists of paper presentations, performances and workshops over two days.
For the launch of the first Live Interfaces conference a brand identity was required along with a series of promotional pieces such as posters, flyers and an online presence.
2012
Art Direction, Branding, Graphic Design
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Live Interfaces 2014
Live Interfaces is an international academic conference based on live, technology-mediated interaction in performance and consists of paper presentations, performances and workshops.
For the second installment of Live Interfaces, the conference took place across several venues in Lisbon, Portugal and required promotional materials across print and digital.
2014
Branding, Graphic Design, Typography
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Bespoke Type
Sometimes we just need a little more character in our lives.
The following are examples of custom type that have been designed for use in previous projects.
More to follow (soon).
2015
Graphic Design, Typography
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Misc. Brand Identities
The following is a selection of various brand identities that I have worked on for a range of different clients.
I try to make each ident as unique as possible and at times even create bespoke letterforms, this way ensuring that the end results are always full of character and individuality.
2012
Branding, Graphic Design, Typography
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Network Music Festival
Exploring innovative digital music, art and research which investigates the impact of networking technology on musical creation and performance practice, Network Music Festival presents a weekend of cutting edge and hi-tech musical performances, installations, workshops and talks.
For the 2014 Network Music Festival, a new brand identity was designed and rolled out across various online and offline materials to help increase the number of participants and visitors to the festival.
2014
Advertising, Branding, Graphic Design
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Student Voice Submission
Each year Sheffield Hallam Student’s Union submits a collection of statistics and research results from student surveys detailing how the University and Students’ Union have performed over the previous academic year.
With strong typography and simple layouts, the booklet is appealing and easily digestible to the reader. Black & white imagery has been used to compliment the lime green of the Hallam Union brand and to also to deliver a sense of reflection over the past year.
2013
Branding, Graphic Design
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The Varsity Oath
As the Varsity competition between the two Sheffield universities heats up for another year, a Varsity Oath has been put into place to embed a culture of respect, fair play and pride in the competitors and spectators who participate in Varsity 2013. A logo was designed to give the Oath a visual identity which would be used on all Varsity 2013 and Varsity Oath materials leading up to, and throughout the competition.
To help promote the Varsity Oath throughout the competition, an assortment of banners and posters were produced to be displayed at both universities, students’ unions and all sporting facilities. When directing the photo shoot for the Varsity Oath campaign, I wanted the photographs to capture the light-hearted, good-natured side of the usually serious Varsity players.
2013
Branding, Creative Direction, Graphic Design
