Helping launch a new own brand clothing range.
With the right tone of voice.
Bridging the gap between functional outdoor wear and fashionable high-street clothing, One Earth is a lifestyle brand aimed at those who enjoy the outdoors, but don’t take themselves too seriously. The newly designed brand identity reflects the ethos of the brand and is playful, relaxed and vibrant. The accompanying swing ticket, trims package and t-shirt designs share these same characteristics.