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Giving an existing brand a much needed refresh. Updating the image of an international distributor.


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Based in Sheffield, BETA Outdoor Sports is an international distributor of top range outdoor sporting equipment from brands such as FiveTen, Evolv, Ultimate Direction and Injinji. 


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Deliverables:

Brand Identity

Brand Guidelines

Stationery Set

Exhibition Signage

Product Workbook



Working with the company’s management team, BETA Outdoor Sports underwent a full re-brand. Whilst retaining a nod to the past branding, a new identity was created to help better showcase the company in a competitive, international market.


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