Giving an existing brand a much needed refresh. Updating the image of an international distributor.



Based in Sheffield, BETA Outdoor Sports is an international distributor of top range outdoor sporting equipment from brands such as FiveTen, Evolv, Ultimate Direction and Injinji. 



Brand Identity

Brand Guidelines

Stationery Set

Exhibition Signage

Product Workbook

Working with the company’s management team, BETA Outdoor Sports underwent a full re-brand. Whilst retaining a nod to the past branding, a new identity was created to help better showcase the company in a competitive, international market.


Using Format