Disrupting the market with a unique musical technology brand. Designing an identity system that matches its creative possibilities.
Brand Identity
Emute Lab Instruments
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Emerging from the Experimental Music Technologies Lab at the University of Sussex, Emute Lab Instruments transforms cutting-edge academic research into hybrid digital-analogue instruments that push the boundaries of musical interaction.
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With the launch of their first product, uSEQ – a Eurorack synth module controlled through live coding – Emute Lab Instruments needed a brand identity that could capture the experimental, future-facing nature of their work. A modular visual system was created, combining a clean, technical structure with bold, expressive graphics – capturing the dynamic relationship between code, sound, and performance.
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From logo design and typographic systems to packaging, product visuals, and digital applications, the brand identity was designed to be flexible, scalable, and distinct – capable of adapting to new tools, ideas, and audiences as the product line expands.​
A strong brand presence that increases visibility and credibility within both academic and electronic music communities.
