Establishing a strong foothold within a growing industry. Setting the tone of the brand.
Brand Identity
Creative Concepts
Product Branding
Sonder Bikes
Designed and built in the UK, Sonder bikes has taken both the market and the trails by storm since its launch. With a lineup that spans enduro, cross-country, road, touring, gravel, and adventure, Sonder offers a complete range of bikes and components tailored to every kind of rider.
Whether it's carving down technical descents, clocking up long-distance miles, or exploring off-the-beaten-track routes, the Sonder family is built to empower riders to craft their own unique journeys on two wheels.
Since 2018, this ongoing collaboration spans the full brand journey – from creating bold, cohesive identities for their innovative bike lineup, to delivering high-impact visuals for each bike launch. Every touchpoint, from digital campaigns to in-store graphics, is crafted to reflect the precision engineering and adventurous spirit at the core of the Sonder brand.
The result: a visual language that stands apart in a crowded market – clean, confident, and built for riders who see the trail differently.
Images: © Alpkit
An ongoing collaboration grounded in passion – for design, for bikes, and for the stories people tell on two wheels.
