Establishing a strong foothold within a growing industry. Setting the tone of the brand.
Brand Identity
Creative Concepts
Product Branding
Sonder Bikes
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Designed and built in the UK, Sonder bikes has taken both the market and the trails by storm since its launch. With a lineup that spans enduro, cross-country, road, touring, gravel, and adventure, Sonder offers a complete range of bikes and components tailored to every kind of rider.
Whether it's carving down technical descents, clocking up long-distance miles, or exploring off-the-beaten-track routes, the Sonder family is built to empower riders to craft their own unique journeys on two wheels.
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Since 2018, this ongoing collaboration spans the full brand journey – from creating bold, cohesive identities for their innovative bike lineup, to delivering high-impact visuals for each bike launch. Every touchpoint, from digital campaigns to in-store graphics, is crafted to reflect the precision engineering and adventurous spirit at the core of the Sonder brand.
The result: a visual language that stands apart in a crowded market – clean, confident, and built for riders who see the trail differently.​​
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Images: © Alpkit
An ongoing collaboration grounded in passion – for design, for bikes, and for the stories people tell on two wheels.
